to roll up, (fig.) to sweep up; to engulf; to drag into (a situation), (slang) to compete to an unhealthy degree; hypercompetitive, a roll, classifier for small rolled-up things (wad of paper money, movie reel etc)
to wind, to coil (thread), to rotate around, to spiral, to move around, to go round (an obstacle), to by-pass, to make a detour, to confuse, to perplex