Ichidan verb, Intransitive verb
to fall in love (with); to fall for; to become enamored (with); to be taken (with)
ビルはどうもメアリーに惚れているらしい。Bill seems to be stuck on Mary. to be attracted (by); to be charmed (by); to be captivated (by); to be impressed (by); to admire
Suffix, Ichidan verb
to forget oneself; to be entranced (by)
after the -masu stem of a verb
Also written 恍れる【ほれる】、耄れる【ほれる】